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Marketing

How to set home buyers’ expectations

We’ve discussed how to set expectations with inspection clients in the past. You know that appropriate expectations are essential for mitigating risk and ensuring client satisfaction. But do you have a good understanding of what you need to explain and how? In this article, we continue our series of interviews with recent home buyers. We…

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Why home buyers get home inspections — and why they don’t

As a home inspector, you understand the value of your job. But do your clients? We asked recent purchasers why home buyers get home inspections — and why they don’t — so that you can better set client expectations and market your services. Why they do In 2001, the National Association of Realtors® (NAR) and the American Society…

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Spend money to make money in your home inspection business

To some degree, every home inspector has followed the old adage, “You have to spend money to make money.” Most home inspectors have paid for certification and training courses, licensing and business registration fees, and inspection tools and equipment. However, some inspectors take their spending to another level by adding additional services to their inspection…

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How to work with more realtors

Wondering how to start working with more agents? We asked brokers for the qualifications they seek and inspectors for the strategies they employ. But before we get into tips for home inspection marketing to realtors, let’s establish why such marketing may be beneficial. Why work together Research suggests that home inspector-realtor relationships benefit inspectors. According…

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6 Top Marketing Tips for Home Inspectors

There’s no reason a home inspector can’t hit the bulls-eye with marketing today. It’s not as difficult or complicated as you might at first think. Outdated marketing strategies were expensive and confusing. Furthermore, there were few ways to know if the effort was worth it for a small business. But new ways of marketing are…

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Home Inspector Marketing 101: Selling the Value of Pre-Inspection

Most home inspections occur at the insistence of buyers or the lending institution of the buyer of a home. However, sellers can profit mightily from commissioning a pre-inspection from a qualified home inspector. Are you marketing your valuable services to this demographic? Making the Case: Selling the Value of Pre-Inspection to the Seller A pre-inspection,…

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Effective Marketing Strategy for Home Inspectors

Running a successful home inspection business depends on generating a steady stream of inspection requests. But let’s face it – as a small business owner you only have so much time in the day to devote to generating that stream of requests. The majority of your time needs to be spent doing inspections. Thus, building…

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How to Generate the Top Referrals for Your Home Inspection Business

If you’re a home inspector, it’s important to keep your pipeline infused with top-notch clientele. They are the lifeline of any business and it’s important to develop a system to maintain this process. Based on our professional experience, below are some steps that we feel can be taken to generate top-notch referrals. One of the…

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Realtor Marketing – Preparing for a Home Inspection

You can give your Realtors/Brokers on some things to look out for or upgrade before the inspection is done on the house to help keep the sales process moving forward smoothly.  Research shows that home buyers will more likely buy a house with a ‘clean bill of health’ from an inspector who will make them…

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